PANTAYA - Network Rebrand/Launch

Pantaya was an American OTT streaming service targeted for Hispanic and Spanish-language viewers including programs and films released in Latin America and original programming, as well as Spanish dubs from Lionsgate's select catalog. With low viewership upon its initial launch, they were looking for a rebrand/refresh to elevate their brand identity in hopes of increasing subscriptions and their user base. Working with Seismic Productions and presenting 3 concepts, we worked to create a new, bold, elegant, and vibrant network identity with a new animation for their main logo, a graphics toolkit with transitional elements along with corresponding graphics, to present a consistent visual identity throughout all marketing campaigns to showcase their various IP, significantly increasing their subscription base to 900,000 from its initial launch of under 50,000 users. CREATIVE CONCEPT/ART DIRECTION/MOTION GRAPHICS: Ava Rodriguez-Smith